Belief and culture

Process is very very far downstream of product, which is itself downstream of culture. Culture sets the ceiling for everything else.

Companies that lose the WHY almost immediately lose their best people and with them, the exemplars for the company. Once the missionaries leave, the “functionaries” who replace them never quite get back the mojo. Belief is the operating system.

The signal of a company in trouble is rarely a missing feature, it’s usually . Reclaiming growth and leadership is about renewing the fundamentals and rebuilding the “what are we doing here anyway?” narrative.